Telegram has all the features you need to create a successful personal blog, improve your company's image, and simply attract a loyal audience. However, the most difficult issue is channel promotion. Since there are no sponsored posts and built-in advertising, like in other social networks, adding Telegram members can be a bit difficult.

However, don't let these minor difficulties cloud your mind - follow our recommendations, and you will have a truly popular channel. Below, we have collected 12 ideas from experienced channel owners.

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1. Attract attention from the start

Telegram is not a place for boring, predictable, and banal things. From the channel name to the composition of your posts, you need to stand out among hundreds of similar blogs. For example, a pun is the best idea for a channel name. You should be able to easily remember and explain to users what your channel is about before they open it.

In your bio, you have the opportunity to introduce yourself and your channel to all newbies. Don't waste it. Briefly describe what value you give to your audience and why you are better than any other blog in this niche.

2. Say no to long posts

Although Telegram users prefer reading texts to watching videos, too much narration can be boring and tiring. People don’t dedicate special time to reading all the blogs — they immerse themselves in the app when they have breaks at work, chatting with friends, waiting in line, etc.

When composing a post, pay special attention to the first sentence. It should be a little provocative and engaging so that your subscriber immediately wants to open and read the rest. Once you learn how to add strong hooks to your posts, you will increase the number of views on your Telegram channel.

3. Forget about giveaways and attracting uninterested subscribers

Cheap tricks like giveaways and contests with prizes will not help you add Telegram members to your channel. They usually attract freebie seekers, not your target audience. As a result, people will massively abandon you after the contest is over. Don’t waste your time and energy on such things.

4. Offer your audience unique content

People don’t join Telegram channels to read copied information from websites and other social media. Behind each channel there is a personality with their own “voice”, manner of speech, sense of humor and opinion. Users value channels before they take advantage of these unique features.

If you want to know how to increase Telegram subscribers, here is the best recipe: develop your own storytelling technique and people will subscribe just because of it.

5. Choose quality over quantity. Always

We have been saying this since time immemorial, but low-quality content continues to appear in Telegram channels like mushrooms after rain. Before you hit the “Publish” button, check every word and phrase in your message, check if the links you provide are not broken and if the photo you upload is of a good size.

These things are not small, and Telegram channel views depend on the quality of your content. People prefer to see fewer posts, but of better quality and value. Moreover, really useful posts can be forwarded to friends and colleagues.

6. Don’t use tricks that work on other social networks

Many bloggers “migrated” to Telegram from other social networks and transferred their habits to the new platform. This is not true. Telegram is not suitable for all content, meaningless posts about lifestyle, diary pages and photos at the moment.

When you are a beginner, it is quite normal to make mistakes in management. You are lucky that you have enough reliable sources from which to learn. Read our article about 7 most common mistakes of bloggers so that you can avoid them.

7. Add polls to collect information

The messenger’s internal tools will help you create an interesting post in a matter of seconds: for example, a poll or a quiz. This type of content is suitable for any type of channel, and the audience is likely to take part in this quick questionnaire. Polls themselves do not add Telegram participants, but they show the level of interest in what you do. In addition, with the help of cheap SMM services for Telegram it is easy to buy votes and increase the activity of your channel.

8. Offer a bonus for joining your channel (lead magnet).

Offer all newcomers a gift in exchange for a subscription. Any digital product that can be useful will do to a potential channel member: a list of the best books/movies, a crypto market forecast for the next month, a promo code, etc. Of course, you shouldn't invite people to an unprepared channel. Add 10-15 posts, create a memorable biography, and buy Telegram views and members. People will be more interested in supporting an already popular blog.

9. Benefit from all types of content

The messenger offers channel owners incredible variety and freedom of imagination in managing a blog. You can publish texts, share videos and photos, record audio and video messages, leave external links, add stickers, polls, and quizzes to the feed. Such a diverse approach creates an atmosphere of communication with a friend, rather than scrolling through a blog. Thus, Telegram brings you and your audience closer.

A friendly atmosphere is the main secret of how to quickly promote a Telegram channel. The only rule that needs to be followed here: all content must be of high quality. So, no unrehearsed voice messages when you are in a rush. Users will still look at you through the prism of your professionalism.

10. Choose the right time to publish a new post

Unlike many social networks that push you to be the first in everything, when working on Telegram, it is better to wait. Since the latest notifications will appear at the top of the feed, you do not want them to be drowned out by other blogs, groups and chats. According to statistics, users open the first chat - the one that appears at the top.

Sometimes it happens that even the most interesting post published at the perfect time causes very unsatisfactory activity. You can always improve the situation if you buy views, reactions and comments on your posts in Telegram.

11. User-generated content will add Telegram participants

One of the best ideas on how to attract Telegram subscribers and increase their interest is to share your content. It is human nature to enjoy the moment of fame, so you can give it to him and at the same time increase your activity. Again, this type of content is suitable for all niches: ask users to leave a review, express their opinion on something, share their photos, etc.

12. Create navigation with hashtags

Some blogs are impossible to navigate. Don’t join this party. Add relevant hashtags to all your posts (#MovieOfTheDay #CurrentDiscounts, etc.) and pin the navigation post. This way, even a newbie will be able to quickly find the information they need, and your image as a thoughtful blogger will improve.

Visit our blog, where we share many useful tips on how to quickly expand your Telegram channel. In addition, you can create an account on our website and use the cheapest SMM services for all social networks. We will help you promote your blog quickly and inexpensively!