There aren’t many strategies for attracting subscribers to a Telegram channel. In fact, the right niche and a good script are the two pillars that make users click the “Join” button. However, this is easier said than done. In this article, we’ll look at what kind of content people expect when they open your blog.

From the very beginning of your channel, you should demonstrate your expertise. This means working on each post, checking the veracity of the information, and uploading only high-quality images and videos. It is important for channel owners to spread deep knowledge on a particular topic.

We haven’t decided on the main topic for our channel yet. Read our article “What Niche Will Help You Attract Telegram Subscribers in 2022” to get an idea. Remember that you should like the niche and show your expertise in it (or at least be able to type it into Google).

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Differences between Telegram and other social networks

You already have a blog on Instagram or YouTube; it won't work in Telegram.

Here are some unique features that will help you better understand how Telegram works:

- You don't have to write every day;

- You are not forced to shoot videos or write 10 stories every day to get more Telegram subscribers;

- You can attach files of any size (even one movie) to your posts.

To make your channel more attractive to new subscribers, you need to use the Telegram promotion service. Creating activity on your blog is the best way to engage people.

What content will attract users?

When choosing this social network, focus on the quality of posts: since promotion on Telegram happens mainly by word of mouth, make sure that each post is interesting, informative, funny and useful for your audience: life hacks, DIY projects, movie/TV show lists, educational content, etc.

The topics should be relevant to a large number of people. Your task is to make users feel connected to your post and respond by leaving comments, sharing it with friends, etc. Here are some examples of viral posts

- Office tattoos: to close or not to close.

- Dog cafes: yes or no.

- Popular books on (time management/investments/vacations, etc.).

- Fun communication games for parties.

- Top X movies to watch with your partner.

- Must-see places in city X.

Once one of your posts goes viral, use the inexpensive Telegram panel to boost engagement on other posts. This will create the impression of a popular blog and encourage people to join the community.

Create interesting posts in your Telegram feed

Engagement is crucial for growth. It helps to start a dialogue with the audience, increase reach and engagement. Not every post has to be a story or an opinion of the channel owner. Asking the audience about their preferences is also important for building a good relationship.

Try different types of interaction, such as polls, questions, "share your breakfast/pet/workplace in the comments" and quizzes. See how subscribers react and track the level of engagement. If necessary, use Telegram advertising services to increase engagement. This way you can stimulate real user reactions. If you notice that channel members are not showing much interest, buy Telegram post views. You don’t have to entertain your audience with new posts every hour, so you can focus on creating truly valuable content. Let’s look at how to improve the quality of your posts.

The structure of a good post

The good news for all channel owners is that you don’t have to post every day on Telegram. Users get bored with too much information, and it loses its value even more. The best promotion strategy is to spend a lot of time and effort on each new post so that subscribers want to share it. Luckily, Telegram has tools that will help you create top-notch posts.

Here’s a step-by-step plan for creating:

1. Write the text (or hire a copywriter). Make it informative, concise and useful.

2. Prepare media files. As you know, Telegram allows you to publish all kinds of media files, including photos, images, videos, YouTube clips and audio. Choose high-quality files.

3. Think about good formatting. It is very important to divide the text into several paragraphs - one paragraph = one thought. Use different fonts and styles, highlight certain parts or use icons.

4. Insert links into words and phrases.

Try different types of posts and see what your audience responds to. Don't be afraid of failure. If you notice low engagement, buy views of your posts on Telegram.

Monitor the diversity of your content

Telegram is a great platform for expressing your creativity. The same type of posts (text + photo every time) will bore your audience. To attract subscribers to your Telegram channel, you need to combine all types of posts: expert texts, videos, photos, audio and video messages, voices, etc.

It is important not only to publish posts. Try to track people's reactions to each publication. This will give you feedback and an opportunity to improve. Subscribers' moods and needs change quickly, so you need to be one step ahead - and do not forget about Telegram feeds, which can be a great way to convey your message to subscribers. An inexpensive service will help you improve the statistics of unpopular posts.

Content to avoid

Variety is the main reason why many social networks exist: YouTube is a huge video library, Instagram is a great photo album, and Telegram is information on selected topics. When choosing a platform to create a blog, you need to find content that is unacceptable there.

Here are the five main Telegram prohibitions:

- Movie or book spoilers

- Overly complex facts

- Extremely personal opinions

- Unconfirmed information

- Lifestyle content

Visit our blog for more useful tips on social media promotion. Creativity, professionalism, and timely use of Telegram promotion services will take your blog to the next level.